Why now?
30% – 50% of food produced is discarded. Never in the world at any given time there has been so much discarded food, as there it is now.
The economic era – expansion, more brands, more products, more options regardless of actual market needs.
It‘s a rapidly growing problem and there is no other solution than recognizing, acknowledging, listing, reorganizing and redistributing surplus food.
The trend is backed by the EU policy on climate change, food consumption awareness and food waste.
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